Marketing is Repetitive

I’m marketing At Death’s Door more today. I’m going to say this, but only because I’m bored: Ugh.

If there are any marketers reading this and I’ve accidentally submitted to your site twice, I apologize. Beth’s had me do this for her, so I thought the site looked familiar because I was there for her, but no.

Ugh.

Marketing is repetitive. You can pay other services to submit to other pages, however you pay them to submit your book to the free services of other sites which doesn’t guarantee you promotion. This means that… well, do it yourself! If you submit to 45 sites the chances of being picked up by one are pretty slim unless you are some sort of best seller with six million reviews. For all you or I know, those sites are automatically ignored because they’re basically spam bots.

Now if it’s a network, that’s a different story.

So paying such and such a price to do that when there’s a Fiverr option (of five bucks) to do the same thing is pretty well pointless. But beware Fiverr, there are some who say they’ll post your book to Facebook pages, ect, then send you doctored photos. Beth caught someone last year doing that. She’s very focused on anything Fiverr. If she can’t track what you did, then you did nothing and she wants her money back.

And if you send her images of “open” Facebook groups and she can’t find them on Facebook, she’s going to demand her money back, then report you to Fiverr, and give you a one star rating because stop ripping indie authors off you mean people.

Submitting to sites goes by fairly quickly, after an hour I had about twenty sites. Maybe a few less, I’ve been wandering in between submissions because it’s such repetitive work. I don’t mind repetitive work if it’s with my hands. Sorting blueberries, removing paper bits from fiddleheads, that kind of thing. The copy and paste and switch windows in a different pattern every time, that’s what’s getting to me.

I like patterns, they make my job easier.

Here’s the thing with marketing (for those brand new at it) you want all your links open in tabs in behind. Open a new tab for each site you visit, then close it once everything is complete.

I visit sites often which have the go forward then back thing going on, but marketing, I often close the tab I’m working on. It’ll also help you trace back and forward. So at the moment I have the original search through Google (good ol’Google) then the first result I opened, and from there I actually found another site with many links and that’s the site I’m working on. Once I’m done I can just close the tab and go backwards, or keep it open and use it to compare the links between sites and maybe save myself a few clicks.

Some people ask for ASIN, then they ask for the link to your Amazon book, do not go to Amazon and look up your book. Go to your bookshelf in KDP and click on the US site from there, this will give you a clean link. If you look it up on Amazon, there’s a bunch of numbers at the end.

Want reviews? If six people click that link with the numbers and try to review, you’re going to have a bad time. It’s some kind of referral number. Use a clean link. And in that clean link, the ASIN is present. I think that might be the most frustrating, yet easiest part. I just keep the Amazon link on the clipboard and then delete the webpage and leave only the ASIN when they request it.

If you find yourself getting bored, take a break. Wander the internet, check social media, write a little bit. Boredom makes it a laborious process.

Some sites require a certain number of reviews. The magic numbers seem to be 3, 5, or 18. Nothing outside of that, which I find odd. But hey…

So those who pay for reviews get a head start. Annoying, nope, I will not pay for reviews, not if I can help it.

At Death’s Door currently has four reviews, bringing it to 4.7 Stars on Amazon. Yesterday morning, it had two. I’m dancing, but now I’m just one off of meeting about two thirds of the sites’ requirements. I used to itch for that third review, now I’m itching for the fifth.

Some sites require family friendly books, or no erotica. Most of the sites I chose accept erotica because I’m now keeping a list for later reference. Just a list, not the links themselves. For my next free day I will search each one, which will take me to a new page, in case they move it.

Some sites require you to sign up for free account. For the most part I avoid these. For starters, I never remember the log in and I’ve never heard of these sites.

Many require you sign up for their author newsletters and/or the newsletters sending out the free books. So look at it this way: a site says they have 40,000 readers of their email. They also have a lot of different authors who have advertised on their site. How many of those 40,000 are actually readers, and how many are just authors who are sitting on the newsletter and not paying attention to the emails?

In order to tell if you’ve been advertised, though, you have to sign up for the email and check the days that you requested. The last time I did this, the sites I applied to all sent me an email saying, “Your book will be promoted the days you requested” except it wasn’t. If it’s not guaranteed promotion, just say so! Most sites do.

Don’t tell me you’re going to do something, then don’t.

There are ever a very few that don’t tell you anything at all. They want you to submit an inquiry for more information. I take that as I do jewelry that has no price. Either I can’t afford it, or the seller is snooty and thinks I can’t afford it, either way they aren’t getting my money. I prefer to give my money to those who are transparent and up front about everything.

One site kind of threatened you with the possibility of being drawn for reviews, and that those reviews may not be kind, if you don’t do the paid option. That was a little odd, I’m not certain if I should take that as they will find everything wrong with your book, or if it was just friendly advice. I’m hoping it’s friendly advice…

Arts and Crafts for Authors

I’m talking about cover design. No, I’m not going to tell you how to make a cover. There are a couple of tutorials for different covers from the age old, “add a black box,” to, “add black bands,” and on to the, “just feather that all around,” stuff that doesn’t translate well from Photoshop to Paintshop, apparently.

Cover design is very personal, and while I may talk about it later on, I won’t right now. I just got started, by next week all my information will hopefully be upgraded.

Cover design is one of those things that most of us should probably hire out for, myself included. It’s not just a slap on the butt and it’ll work.

It’s not like painting a wall, where as long as it’s mostly okay, no one will notice the flaws. 

There’s positioning and hierarchy and typography. And not just the type of font you use, but how you make that sucker stand out from the rest of the cover. There’s negative space and texture and colour.

So, I’ve been talking for a while about getting into cover design…

I’ve got the program, I’ve got a couple sites for stock photos, I’ve been doing research in those moments when I can’t focus on writing. 

I kind of suck at it right now, but doing this kind of work when the words elude me takes the pressure off me. I don’t feel like I’m a failure because I can’t make my three thousand words, or I’m not marketing, or editing. I get my mind off the plots for a little bit, so that I can take a look back with a fresh perspective and see new things in a world. 

It’s a great thing that keeps my attention and doesn’t make me feel guilty, unlike the video games I keep trying to play. On the one hand this is a good thing, because it means that I have the ambition, drive, and, heck, even the time management skills required to get this whole dream of mine off the ground. I’m just missing the reader base.

Market more.

That’s the voice I hear, except it’s always in a snooty tone and said by someone who isn’t living paycheck to paycheck, able to afford rent but nothing extravagant. Know what I can’t afford?

Furniture, trips, alcohol, makeup, and a shit ton of other things like daily coffee. If I can’t afford those things, I can’t afford marketing.

Then you can’t afford to be a writer.

You and I, snooty voice, need to have words out behind the woodshed with a shotgun.

This idea that if you can’t afford marketing, you can’t afford to be an author is absolutely ridiculous. You can afford to be an author. Save your money for things that really matter, like an editor and cover designer. Write a good book, the rest will come with time. Sure, it’ll take you longer, but just because you don’t have expendable income doesn’t mean you have to abandon your dream.

End rant.

Yesterday, after making my three thousand words I made the cover for His Grace and then did the other idea I had for the cover. It could be the shitty angel wings I grabbed for filler, but the second one looks stupid. I will try to find an appropriate pair of wings and see how that looks. 

Probably just the same.

Then I tried playing my game and was on just long enough for it to load before I looked at the time and grimaced.

It was only noon, I still had lots of time before my day off ended. I couldn’t come up with anything to do with the game, at least nothing interesting, so I closed it down and reopened Paintshop. 

I grabbed a couple random things. I slapped something together and finally ended up looking at an approximation of the cover I had wanted for Masked Intentions. Only an approximation though.

I started trying to come up with pre-made cover ideas. While wandering around, I found a stock photo of two pillows and got an idea, so I did it. That’s it, that’s all. I made what was mostly in my head.

My typography and texture mixes are still bothering me. Texture is getting better, but I have to find someplace with typography tutorials. I want to know how I do that thing with the thing and that one over there.

Mine’s just all flat and boring. All I can really do is drop shadow and glow. 

I am doing the smart thing, though, and making up recipe files for my covers. I think there’s a way to save palettes but I don’t know how to do that yet. Rather than spend the three hours teaching myself in the middle of craft time, I grabbed the hex numbers and added them to the recipe file.

So, that’s what I did this weekend. It’s what I plan to do tonight when I get home as well, unless His Grace begs to be written. 

I need to finish Death Mask. Haven’t heard anything back from the betas of Cheating Death, starting to worry it’s a bad book. Ah well, I’m a bad author and a bad cover designer.

I don’t feel bad about that, though, as I will get better.

His Grace

Per everything I do, here is the first chapter of His Grace, unedited like most of my excerpts because plot and description sometimes changes, such on and so forth.

The Angel series takes place in a world where the most effective way to exorcise a demon is sex. And poor Grace is the victim of targeted demonic attacks, no one can figure out why.

While this series is supposed to have a lot of sex in it, it’s also supposed to explore a romantic sort of relationship. Sam doesn’t just throw Grace down and has his way with her.

Comments, complaints, or hopes for the series? Leave a note.

This does not end in a cliffhanger, it ends in a happy-for-now style.

Continue reading “His Grace”

Setting Goals

If you only ever do… well, whatever, you’ll never get anything done.

My projects stand as follows: 

At Death’s  Door – complete

Cheating Death -3/4 written and still going strong. I’m just taking today to write a blog post before updating that more.

Death Mask -in planning stages.

Contract Signed -written, not yet edited. I’ve decided to do the second trilogy the way I did the first. As a lump sum, basically. 

Contract Sealed -1/4 written. While I should be working on this project, it is a BDSM erotica involving two men. One of whom is a Sadist. I have no problem reading what I’ve got, it’s quite entertaining, but I am not in the mindset necessary to continue on at this moment.

Contract Delivered -sort of planning stages.

His Grace -I started this as a side project over the weekend just to do something not attached to anything else, but found myself working on it last night when I tried Contract Sealed. So I’ve added it to the table. 

Rebecca – working title only. I think I’ve labeled this Pieces or Fragmented in the back of books. I’m trying to find the time, especially since it seems Masked Intentions isn’t going over poorly.

“Isn’t going over poorly” is as egotistical as I can manage at the moment. 

I could also add Prototype and a new book or two to the Vampires books. As well as two or three to D.o.t.A. 

Basically, I have all the plans in the world, but it’s that beast I’m starting to loathe that’s getting in the way: the day job. 

Let me just be clear on that, I only hate it because it’s in the way. I never quite intended on fully quitting. I want to be able to work part time there and write the rest of the time. Without a part time job, I can’t see me continuing at this pace. Those hours at work, the writing goes on the back burner and boils down or rises up. Like a good stock, or a loaf of bread.

Except I burn myself a great deal less.

So at the advice of Christina Quinn, I’ve set myself a word goal. 3k words a day. On a story, not a blog post or social media. 

It’s really quite easy, a couple of hours for me. I’ve knocked off that many words in the morning before work when I’m really focused, or into it. I can do that on the commute to work, then add some more on the way home. 

A goal set, is typically a goal kept with me. Every day I will aim for 3k words and I will try not to beat myself up when I inevitably fail. 

At that rate, I could write a book in a month, two if I do 3k on commutes and at home. But for now, it’s just 3k total. 

I did that last night, then was going to try another 3k. Then I looked up and spotted the video game controller I purchased weeks ago with the intention of taking a break and playing a game. Instead of pushing forward, I opened the controller  (because it was still in the box) and played a video game. 

I have set a goal, and until I’ve adjusted to it, that’s as far as I’m going. 3k words a day, then work on other things. Marketing, editing, covers, playing video games, even cleaning my apartment. Something besides writing.

I can do this.

Angels

So this weekend I want to take a break from the eight freaking weeks I’m behind. It’s stressing me out, and when I get stressed out, I stop writing. A weekend off is just what I need.

Except it’s not exactly off…

I will be working the weekend through on a new series, whose only title is Angels so far. The series title will come to me. The titles for each of the books has come to me, which is fabulous.

These books will be more along the lines of the Contracted series than of D.o.t.A or Wraith’s Rebellion. Meaning, more erotica, less adventure and such. While writing up the plot I got the base down and then stopped, looked at it and went, “how many places can I add sex without it seeming too much?”

The first book (His Grace) is an introduction to the Angelica brothers: Sam, Gabe, Ralph, and Mike. We start off with Grace at a bar, running into Gabe and er… getting to know one another… and then going from there through her introduction to Sam.

This is a world where the quickest, and least lethal, way of exorcising a demon or saving a soul from evil spells is having sex with them. Basically, sex is like the turning it off, then turning it back on again of the soul and Grace has an error on her hard drive that needs to be fixed.

Demons keep latching onto Grace’s mind and trying to locate her in a bustling city, it’s Sam’s job to figure out why the cute, innocent, young woman is being hunted by demons when she presents with none of the signs of a supernatural creature. She’s just a human who likes helping other humans. As far as demonic hosts go, she’s about as far as a human can be.

He was just supposed to save her soul, but the more time Sam spends with Grace, the more he thinks about her, craving the taste of her lips and the warmth of her skin under his fingertips.

Cover Making

Making a cover has a learning curve. Now, I’m not under the belief that just anyone can sit down and make a nice cover. Unlike formatting, it’s not something that can be explained in a single blog post.

For myself, I have a long history with both graphic design and art. Don’t take that as meaning I’ve gone to school or anything. I worked with photo-manipulation software when I was a teenager. There was nothing else to do and this was in the age where your computer still made sounds as it connected to the internet, and was slow as could be. If you wanted to grab a picture, you had to wait ten minutes to an hour for it to download, my connection sucked that much.

I have, over the years, continued to use photo-editing software in the form of Gimp. Gimp was not what I was raised with and I found myself frustrated over the things that I couldn’t do, or couldn’t figure out. The text box alone…

What I was used to was a pirated copy of either Paintshop Pro, or Photoshop Pro. I had used the good stuff and knew that my trouble with Gimp was the limitations of the software. Though it is free and great for beginners.

As a teenager and into my early twenties, I drew a lot. Except it always came out awkwardly un-balanced. Turns out one of my lenses is crooked or misshapen and without special man-made lenses, my perspective of the world was forever slanted. Isn’t that fun? Especially when you can’t freaking draw with them on because it’s very uncomfortable.

My jobs over the years have involved a great deal of visual balance. This is a requirement for graphic design. If you have no sense of balance, or how to make a piece balanced, something will forever bother the reader who glances over your work.

My most recent job involves colour, measurements, creating designs, and guiding clients through the design choices to create a custom look that suits their needs. In the past three years I have learned more about colour and balance than I thought possible, or that I ever thought I would need.

So, with all that, I had a shitty little monitor and a mouse with some photo-editing software. I found drawing and working with the mouse to be annoying and blocky, like I was making the shapes with my shoulder instead of my wrist.

I grabbed a tablet, just a cheap one, nothing overly fancy.

Still have the shitty little monitor.

Why does the monitor matter? Well, each computer monitor is a bit like a snowflake. The monitor I have now is several years old, has dead pixels all over the place and I swear is getting darker with time.

Creating the cover for At Death’s Door, I thought I did really well, until I got it onto my cell phone, which is a much newer screen, and spotted things which I couldn’t see on my monitor. Things which made it look like a three year old had tried to colour the cover.

I would have caught it, had I actually been able to see the colour problem on my monitor. Once I saw it, and I zoomed in, I could kind of see it, but I still had to use my cell phone as a guide.

Hence the monitor’s new title, “shitty little monitor.” It works great for all things not graphic design.

Even with the proper equipment, this takes time, effort, and practice. Lots of practice. I like the practice, it’s quite invigorating to work on something besides writing and editing constantly. I’m also not playing a game, so I don’t have that guilty voice at the back of my head whining about how I should be working.

After getting a cover done, I step back and think that there was a better, smoother way of doing that thing. I remember for next time. Yes, my first few covers are going to be a little lumpy. Yes, it could be years before I produce the types of things which others would actually pay for.

But that’s actually my end goal with this. Not just to make my own covers, but to sell covers as well. That way, when I get aggravated about writing or editing, I can take a break, do some arts and crafts, and still make money.

I just need the practice.

Graphic Design

I have been working for the past two weeks non-stop pretty well. Getting back into the swing of things, which is great.

I’ve completed another edit of At Death’s Door, and that will be my focus until April 1st, which is when I hope it goes live.

I’ve finished writing the first draft of Contract Signed, and gotten about a quarter of the way through Contract Sealed.

I’ve reached chapter 15, or about three quarters of the way through the second book of Wraith’s Rebellion, which I’m thinking of titling Cheating Death, instead of Death Mask.

After some research, some conversations and a bit of work for relearning, I’ve decided to get back into graphic design. I did this as a teen, though not in any sort of a serious sense. Just dabbling on my mother’s computer with Paintshop Pro because the only games we had were solitaire and pinball.

And I was really bored of pinball. I also only had her images to play with, which also got boring. What she had and what I wanted would sometimes overlap, but not always.

Let’s face it: graphic design is the second most expensive part of indie publishing. The first being editing, and the third I think being formatting.

Anyone can do cover design. How nice your cover designs turn out depend on practice, eye, and equipment. Like last night, I discovered that I need an actual mouse pad to do this, because my mouse ‘bounces’ and then ruins my freestyle select two thirds of the way around an image that the smart select can’t find.

It also takes patience. A different kind of patience than what writing or editing or marketing take.

I have the eye, I have enough ability to look at covers for At Death’s Door and be like, “hey, this is how that’s put together!” What I lack at the moment are the practice and the patience. Of course, I have no patience because I want to get At Death’s Door up for preorder, and I have little practice because of the same thing.

There’s at least two more edits and one final read through before it can go live. One of the edits, I’m going to start tomorrow before I read through it and then do the read for the final edit, then read again for problems. Hopefully by then, my beta readers have gotten back to me.

The most I’ve done for graphics was slap a transparency on my header photo for Facebook and Twitter, then add text. So impressive. It also took me an hour to do. Don’t get me wrong, I had a ton of fun doing it, but that was an hour of work from At Death’s Door.

I may use graphic design as a way to unwind, I’m not going to lie.

And while writing this post, I found an image I want to touch and play with. Excuse me, while I go sign up for a website and see if they let me play before purchase.

Difficulty Focusing

 

I’m trying to focus for Contract Signed, but I’m outside of the plot I had written down so I’m kind of in my own marsh style area. Seven more chapters to go, I kind of have a gist of an idea of what and how. Because the what and how of before didn’t really change all too much.

On the vampire front, I’m on chapter six of Death Mask now and that’s going fairly well. Again, I’ve broken outside of my plot just a little bit. But this break was by mashing two chapters together because it worked better as one rather than separated.

What I should do, is when I get home start edits on At Death’s Door.

Or work on edits while at work on break and before my shift starts. I could do that too. Except I need to have laser focus for this edit and there are people who talk to me while I’m sitting there. I think they think I’m joking when I say I’m working?

I also have to take the time to set up the… I don’t have a clever name for it yet. The book where I’m going to put all my worlds in one place so that I stop whining about all the ideas I’m chasing and the possibility of losing them. This way I can add and snippets of plot to the book. When I’m done writing Wraith’s Rebellion and the new Contracted trilogy, I can just open the book, grab a page and off I go.

In theory.

I’ve been starting to think of what I’d do if I quite my day job, how would the writing run. Just sleeping until I wake up doesn’t do it for me, not if I want to be productive. So I was thinking if I can manage it, I’d have a seven am start, maybe earlier some days, with coffee. That’d give me a couple of hours to do some writing before a majority of people are even up.

Or stores open, because I’d still have to go out and buy groceries and stuff.

I’d probably work a set schedule, like Monday to Friday, seven to whenever I went to bed. I’d probably end up wheeling that back to like five and then taking the rest of the night “off” to pursue whatever projected I wanted to or to just play video games. Take weekends, holidays, and festival days off.

I know I sound like a crazy person. I know my first book just went up in September. I know that I don’t have a firm date for the next book to come out, or a real plan to get the others out at this moment. I know I’m writing every day instead of editing.

I also know I’m not marketing, but everyone wants 15+ reviews on Amazon, I don’t meet that requirement yet and I’m not going to pay for reviews. So I have to actually wait on that.

But at the end of the day, I am a planner. I want to plan for the eventuality of not working a day job so that when I get off the job, when I get home that first night, then the next morning? I can get up and I know what I’m going to do and I know how I’m going to do it. Without planning now, getting it thought out and the kinks figured out as much as I can, I’ll spend weeks, or even months caught in a bog of trying to figure it out as I go.

So I’m planning and thinking now. How can I do this, what is the best use of my time?

Oh gosh, I’d be able to eat meals at a table instead of at the computer as I typed one handed…

Back to Work (again)

Seven weeks behind, I think it’s safe to say I’m throwing out some expletives in frustration. I need some project I can tick off as complete before I start getting disoriented by this pile of work that’s building up.

Need to get back into the routine. Death Mask on the phone, Contract Signed at home. Whatever I can manage at work.

Today “whatever I can manage at work” is formatting for both Contract Broken and Contract Renewed. I got the wraps back, thankfully my cover designer found time among planning a wedding, working full time, and running her own writing job.

Thinking about how much was on her plate does not make me feel better about me being seven weeks behind.

Seven weeks! That’s like two books written and one edited with how quickly I normally work.

I’m also concerned because I have another doctor’s appointment next week. My concern, of course, being that the last appointment took me out for a week. My skull was vibrating like a tuning fork even on Saturday.

I do have a plan, but I also had a plan last week and it did not work.

Then again, I didn’t expect to have two trips to a lab and an extra trip to the doctor because she forgot to tick a box off…

Still, I’ve never done this before and don’t know what my reaction will be. 

So there’s that concern. 

In the mean time, if my bus ever shows up, I am going to write on my commutes, I’ve got the tablet to do the formatting at work, and I do have a plan for edits and writing once I get home. I even had a plan to write this morning. 

I find, however, that I can work better if I read the last chapter to get in the mindset sort of thing. So I drank my coffee and read chapter eleven of Contract Signed. 

I don’t recall writing it, but my goodness.

There are so many things I could be doing, if not for the day job. It’s aggravating because all my energy when I get sick or injured… or have no water for three weeks… goes towards the day job because the bills have to be paid.

Gotta get back to work. That’s my mantra now. 

Gotta get back to work.

Second Round of Edits

At Death’s Door is going through another round of edits. I just finished the read through and I can see the spots and holes and problems. Then I can see things that are nagging as you read, like, you know… that’s not what he said before.

The timeline is definitely all over the place.

Here’s the thing, I’ve got two options. Do things and fix all the things, or use those slip ups to my advantage. Some of them may not have been slip ups, they could have been Quin losing track of time, or mixing up memories. I believe he says as much.

He also says a couple of times that they were instructed not to scare the delicate little mortals.

Then there were some nagging bits bothering me so I went to the character causing them and handed them to her and we looked at one another for a time. She considered not telling me, I could see it in her eyes. She’s not a character whose head I ride inside of, sometimes they surprise me.

In the end she told me.

There are nagging bits and burrs and seeing the end of the trilogy, I just kind of sat there for a minute, then started shouting at the characters.

Ah well.

Knowing that ending allows me to alter a few things. It kind of explains a few things, why things sat the way they did. Why that one was just like that, why that person was just so. I can smooth a few things over or rough them up in a few other places.

There were bits and pieces that I absolutely loved, but then the voice changed. So I need to go back and recreate that voice through the entire thing.

I’m on chapter two of that re-write (sure, let’s just call it a re-write instead of an edit) and I’m having difficulty moving forward.

I don’t want to do this again.

Quin’s is a story of abuse that spans centuries. It’s the kind of abuse that people normally give flowery names to. If he had been born a girl, he might have even been called a “child bride” instead of facing the truth.

And he’s completely unapologetic about it. You asked what happened, this is what happened, don’t get weepy or bristled about it, it didn’t happen to you. Unless it did, then respect that this is how he has come to terms with what was done to him.

He’s also at a critical stage of his growth. He hadn’t quite shrugged off his abuser, but he’s about to face the man for the first time in centuries. It could go either way. He could fall into that trap again, or make the next step and defy, finally coming to terms with the fact that he is in control, he can take control of his abuser.

Because this is a vampire, after that step he could, in theory, become the abuser. He could exact every revenge fantasy of every body in the world.

But I don’t think Quin’s like that. He’s thought of ending it all, but never torment or revenge.

He just wants it to end.

And I don’t want to go through his life story again, adding in more details as he dictates them.

But I will.

Because he asked me to.

If what he was asking me to add would alter that voice that dragged me into the narration, I would say no to him. There’d be no point otherwise. I’m all for a whipping boy, but even I can only take a character being subjected to so much.

Like pretty well all my stories, there’s probably a light at the end of the mine shaft I dropped them down. Things probably work out in the end. But that doesn’t change the fact that Quin spent fifteen hundred years, his entire life, in an abusive relationship because he didn’t have the support he needed to get free.

Not until Helen walked in, called him Mr. Fedora, and asked him why?