I’m marketing At Death’s Door more today. I’m going to say this, but only because I’m bored: Ugh.
If there are any marketers reading this and I’ve accidentally submitted to your site twice, I apologize. Beth’s had me do this for her, so I thought the site looked familiar because I was there for her, but no.
Marketing is repetitive. You can pay other services to submit to other pages, however you pay them to submit your book to the free services of other sites which doesn’t guarantee you promotion. This means that… well, do it yourself! If you submit to 45 sites the chances of being picked up by one are pretty slim unless you are some sort of best seller with six million reviews. For all you or I know, those sites are automatically ignored because they’re basically spam bots.
Now if it’s a network, that’s a different story.
So paying such and such a price to do that when there’s a Fiverr option (of five bucks) to do the same thing is pretty well pointless. But beware Fiverr, there are some who say they’ll post your book to Facebook pages, ect, then send you doctored photos. Beth caught someone last year doing that. She’s very focused on anything Fiverr. If she can’t track what you did, then you did nothing and she wants her money back.
And if you send her images of “open” Facebook groups and she can’t find them on Facebook, she’s going to demand her money back, then report you to Fiverr, and give you a one star rating because stop ripping indie authors off you mean people.
Submitting to sites goes by fairly quickly, after an hour I had about twenty sites. Maybe a few less, I’ve been wandering in between submissions because it’s such repetitive work. I don’t mind repetitive work if it’s with my hands. Sorting blueberries, removing paper bits from fiddleheads, that kind of thing. The copy and paste and switch windows in a different pattern every time, that’s what’s getting to me.
I like patterns, they make my job easier.
Here’s the thing with marketing (for those brand new at it) you want all your links open in tabs in behind. Open a new tab for each site you visit, then close it once everything is complete.
I visit sites often which have the go forward then back thing going on, but marketing, I often close the tab I’m working on. It’ll also help you trace back and forward. So at the moment I have the original search through Google (good ol’Google) then the first result I opened, and from there I actually found another site with many links and that’s the site I’m working on. Once I’m done I can just close the tab and go backwards, or keep it open and use it to compare the links between sites and maybe save myself a few clicks.
Some people ask for ASIN, then they ask for the link to your Amazon book, do not go to Amazon and look up your book. Go to your bookshelf in KDP and click on the US site from there, this will give you a clean link. If you look it up on Amazon, there’s a bunch of numbers at the end.
Want reviews? If six people click that link with the numbers and try to review, you’re going to have a bad time. It’s some kind of referral number. Use a clean link. And in that clean link, the ASIN is present. I think that might be the most frustrating, yet easiest part. I just keep the Amazon link on the clipboard and then delete the webpage and leave only the ASIN when they request it.
If you find yourself getting bored, take a break. Wander the internet, check social media, write a little bit. Boredom makes it a laborious process.
Some sites require a certain number of reviews. The magic numbers seem to be 3, 5, or 18. Nothing outside of that, which I find odd. But hey…
So those who pay for reviews get a head start. Annoying, nope, I will not pay for reviews, not if I can help it.
At Death’s Door currently has four reviews, bringing it to 4.7 Stars on Amazon. Yesterday morning, it had two. I’m dancing, but now I’m just one off of meeting about two thirds of the sites’ requirements. I used to itch for that third review, now I’m itching for the fifth.
Some sites require family friendly books, or no erotica. Most of the sites I chose accept erotica because I’m now keeping a list for later reference. Just a list, not the links themselves. For my next free day I will search each one, which will take me to a new page, in case they move it.
Some sites require you to sign up for free account. For the most part I avoid these. For starters, I never remember the log in and I’ve never heard of these sites.
Many require you sign up for their author newsletters and/or the newsletters sending out the free books. So look at it this way: a site says they have 40,000 readers of their email. They also have a lot of different authors who have advertised on their site. How many of those 40,000 are actually readers, and how many are just authors who are sitting on the newsletter and not paying attention to the emails?
In order to tell if you’ve been advertised, though, you have to sign up for the email and check the days that you requested. The last time I did this, the sites I applied to all sent me an email saying, “Your book will be promoted the days you requested” except it wasn’t. If it’s not guaranteed promotion, just say so! Most sites do.
Don’t tell me you’re going to do something, then don’t.
There are ever a very few that don’t tell you anything at all. They want you to submit an inquiry for more information. I take that as I do jewelry that has no price. Either I can’t afford it, or the seller is snooty and thinks I can’t afford it, either way they aren’t getting my money. I prefer to give my money to those who are transparent and up front about everything.
One site kind of threatened you with the possibility of being drawn for reviews, and that those reviews may not be kind, if you don’t do the paid option. That was a little odd, I’m not certain if I should take that as they will find everything wrong with your book, or if it was just friendly advice. I’m hoping it’s friendly advice…